A recent entry into the loan industry, Fiona is a search engine for personal loans that was created in 2015, and in that short time, has gathered an impressive array of premium lending institutions, which they match to borrower's needs. Are they the right choice for you? Let's find out:
Fiona is a search engine for personal loans that matches consumers with personalized loan offers from their network of financial institutions. And they do it well, with a no-nonsense approach to finding a lender that is refreshing. Consumers looking for a loan without a lot of fluff will be well served.
They cut right to the chase: unlike almost every other service I've looked at, Fiona has a simple form for users. You simply answer the questions and get matched with the best lenders offering you their best rates and terms for your specific needs in less than 60 seconds. They also specialize in personal loans, so if that's what you are looking for, Fiona does a nice job of providing that.
Nothing serious. Borrowers looking for hand-holding "step by step" may not like Fiona's more "official" looking form. I also couldn't find much in the way of articles, tools, and general loan talk until I found fiona.com/learn. Some borrowers like that kind of thing, but others know what they need, and just want to get their personal loan and go. Fiona is definitely targeting that second group.
I couldn't find any BBB logo to click on. An internet search turned up an A- rating at the time of this writing, which is good enough in my book. The company hasn't really had enough time to build a prolific outside buzz, but I could not find anything bad, so we'll give them an incomplete here.
No BBB info, but I felt very safe and secure on both their main site and their landing pages. But I like the simplicity of their process better than just about everyone else's. Indeed, Fiona's simple application will appeal to those who like a more straightforward approach to finding the right lender, and is definitely worth a look.