National Family Assurance is an online life insurance aggregator, meaning they give you quotes from several well-known companies based on your individual criteria. How do they stack up against the competition? Let’s find out:
National Family Assurance does exactly what people want them to do – give fast quotes from several insurance companies. After a quick online “step by step” form (that’s pretty easy), you are shown quotes from several companies that meet your parameters.
They also tout their A+ BBB rating, which is always helpful.
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The landing pages, and even (from what I could see) the main website are very, very sparse. No real company information, no helpful articles, and no calculators or similar. There’s a definite “just get a quote already” vibe going on, and that will certainly turn some people off (and others may appreciate the lack of distractions). But if you are looking for more detailed information or a site that embraces you, this isn’t it.
MORE: What's the Best Life Insurance Policy for You?
It’s easy to get life insurance from National Family Assurance, assuming you know what you want. That said, I personally like to see a little more meat on a website – I want articles, maybe a blog, tools, and a general sense of being well-rounded, and not simply a quote form. But again, they do have an A+ BBB rating, and they can get you quotes, and that’s what a lot of people want.
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