Ethos is a newer company (backed by a much older one) that specializes in online life insurance, and easy, low cost policies aimed at today’s modern consumer. They have a great website, low rates, and a very easy “non pushy” way of doing things.
Ethos has the “online” vibe down pat. This is a company that really understand millennials and today’s busy consumers. They specialize, only offering lower cost term life policies, and only do such online, but that’s perfect for their intended audience.
They seem new and hip, and indeed they are, but they are also backed by an industry giants – Assurity Life Insurance Company, who has been around since the 1800’s and RGA, which is rated A+ (Superior) by A.M. Best. That should make everyone feel comfortable.
They only offer term insurance, and only work online, but that’s their target audience too.
Ethos is a great company for a modern world. Superb “plain English” website, easy online application, and low rates on term life policies.